The Hong Kong Trade Development Council says further relaxation of quarantine measures will facilitate attendance by global buyers and decision makers.
Organised by the Hong Kong Trade Development Council, the 49th edition of Hong Kong Toys & Games Fair will run under the brand-new Exhibition+ model, which integrates online and offline shows. The physical fair will run from 9th-12th January 2023 at the Hong Kong Convention and Exhibition Centre (HKCEC), while the online exhibition will run from 9th until 19th January, helping global traders explore business opportunities both in person and online. Under this year’s theme of ‘Play To Bond – Family and Beyond’, the fair will showcase a wide variety of products ranging from traditional toys to high-tech games, from household icons to emerging brands.
Following months of disruption, the Hong Kong SAR Government has announced a further relaxation of quarantine measures for inbound travellers with effect from 26th Sep 2022. Under the ‘0+3’ scheme, inbound travellers no longer need to do a pre-flight PCR test and quarantine in a designated hotel. Travellers with an amber code during the three days of medical surveillance can also participate in B2B events. The Return2hk Scheme and Come2hk Scheme will be extended to cover all places in the Mainland and Macao with no quota restriction. For more details, click here.
To facilitate buyers’ sourcing needs, the fair will feature a number of product zones including the Brand Name Gallery, which will showcase branded products with eye-catching design and innovative functions. Kidult World will feature products such as hobby goods, magic products, action and war game items, as well as art toys, models and figurines. Also returning in the upcoming edition will be the Smart-Tech Toys category, displaying toys and games that incorporate innovative technologies such as AI, AR, VR, etc. Green Toys, one of the industry’s hottest topics, will also be highlighted.
A series of events will be held to help visitors keep abreast of the latest industry development and strengthen their networks. The Hong Kong Toys Industry Conference 2023 will share insights on the key global and regional trends currently shaping the toy industry.
This year, the fair will run under the HKTDC’s new Exhibition+ hybrid model. Exhibition+ comprises four key exhibition elements, including HKTDC-organised physical fairs, the smart business-matching platform Click2Match, online-to-offline seminars under the Intelligence Hub, and the hktdc.com Sourcing platform, to provide round-the-clock services that boost the flexibility and effectiveness of business promotion for SMEs. Other benefits include extended fair periods, expanded platforms and enhanced opportunities. Exhibition+ extends face-to-face interactions from physical exhibitions to an online smart business-matching platform to help enterprises connect with business partners proactively. The HKTDC’s 50 global offices will actively recruit international buyers and exhibitors to participate at the fair booth in person and online.
The HKTDC Hong Kong Baby Products Fair and Hong Kong International Stationery & School Supplies Fair will be held concurrently with the HKTDC Hong Kong Toys & Games Fair. Readers can register for free buyer admission here.