Hoho Rights to launch new girls’ fashion brand at BLE

Published on: 12th September 2013

Hoho Rights has announced the launch of a new girls’ fashion brand, Mimi & Bibi, at Brand Licensing Europe 2013 this October.MB300

Aimed predominantly at girls aged 5-9 years, Mimi and Bibi are twin girls who occupy polar ends of the moral spectrum; Mimi is all sweetness and light, on a mission to perfect the world in her own image, while Bibi is the archetypal rebel without a cause.

The brand has both a cute and edgy design, giving girls the opportunity to decide if they are having a ‘Mimi Day’ or a ‘Bibi Day’, or both.

Mimi & Bibi are already stars of an interactive storytelling iPad App, currently available on iTunes. The app allows readers to follow the story from four different characters points of view by rotating their iPad.

Helen Howells, joint managing director of Hoho Entertainment, said: “We are really excited about BLE this year and Mimi and Bibi is just one of our new planned launches. We love Mimi and Bibi and we think little girls everywhere will, too. The design perfectly reflects the girls’ differing characteristics and we aim to launch initially at retail next year with fashion, stationery and gift lines.”

Oliver Ellis, joint MD and head of production, added: “As a forward-thinking children’s entertainment company, we are encouraged by the continual growth of new media and will be supporting Mimi and Bibi with some innovative online content to coincide with the planned retail launch in 2014.”

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