Helen Howells, joint MD of Hoho Entertainment said: “We are delighted to announce this new partnership with Hallmark and Tigerprint and very excited to be working with Melanie and her team who we know will produce a charming range of greeting cards.”
Melanie Beer, group licensing director for Hallmark and Tigerprint added: “We’re thrilled to add Cloudbabies to the Hallmark and Tigerprint portfolios. This is one of the first new pre-school brands to excite us in a long time, that gives us the opportunity to develop a fantastic product range with immediate appeal.”
Cloudbabies is a CG animated show about four characters; Baba Pink, Baba Blue, Baba Yellow and Baba Green. The series was created by award winning art director, Bridget Appleby. It is currently being animated in CG by Manchester based Studio Liddell and is due to air on CBeebies this year. Master Toy partner is Vivid and Master Publishing partner is Penguin Children’s Books.