HoloToyz celebrates Toy Fair success

Published on: 31st January 2022

Irish fun-tech start up HoloToyz triumphed in Toy Fair’s Editors Choice Awards, taking second place in the vote.

London Toy Fair saw more than 260 exhibiting companies launching new toys for the year ahead, and the young Irish toy company was deighted to come only second to Rainbow Designs’ Talking Paddington Bear in the Editors’s Choice Awards. Past winners of this prestigious award include Lego and Pokémon.

“It is great to be able to once again announce the winners of the Editors Choice Award,” said Rebecca Deeming, Public Relations & Events manager at London Toy Fair. “We are proud to recognise the industry’s innovation and ingenuity during these unusual times, and the Editors Choice Award celebrates this. To be crowned winner is a major achievement. I would like to thank all the attending journalists who took the time to vote on the annual award.”

“HoloToyz was imagined and created during the first lockdown in 2020. As a new start-up to the toy industry, we are beyond delighted with the overwhelming response we have received at the Toy Fair,” commented Declan Fahy, co-founder of HoloToyz.

“At our core, we believe that children should be able to experiment, play with and learn through emerging technologies in a kid-safe environment away from the open web, whilst not losing touch with the physical world”, added Kate Scott, co-founder and CEO of HoloToyz.

HoloToyz, founded by husband and wife team Declan and Kate along with business partner, Paul Cosgrave, offers an award-winning range of products that come to life through Augmented Reality to encourage play and learning in an innovative and immersive way. The launch range is designed for ages 3-10 and includes temporary tattoos, stickers, educational books and interactive wall decals in a range of themes that all come to life in 3D animation when scanned with their HoloToyz app.

The fun-tech start-up has also secured early investment from Brian Caulfield of Molten Ventures; John Herlihy, the Irish tech veteran; Pat Ryan, a Tokyo-based angel investor and Garry Lyons, founder of the Shipyard Technology Ventures, who is making a personal investment. HoloToyz has also received backing by Enterprise Ireland’s HPSU programme, which is aimed at helping Irish companies scale internationally.

The company recently secured two global licences from Nickelodeon/ViacomCBS and Sega and will be launching a range of Paw Patrol and Sonic the Hedgehog products this year.

For more information, visit For wholesale and distribution enquiries, contact the HoloToyz team at or call +353868600252.


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