The HoloToyz X Paw Patrol range includes packs of Stickers and Temporary Tattoos with characters that come to life using the kid-safe HoloToyz app.
Irish fun-tech toy company HoloToyz has unveiled what it believes to be the world’s first range of Paw Patrol Stickers and Temporary Tattoos that come to life through the magic of Augmented Reality.
“To date, our favourite 3D characters have lived on the big screen,” commented Kate Scott, co-founder & CEO, HoloToyz. “Now, our partnership with Paw Patrol gives children the opportunity to bring their favourite characters to life in their homes in a way that has never been done before.”
The HoloToyz X Paw Patrol range includes packs of Stickers and Temporary Tattoos. Each pack includes 10 characters that come to life using the kid-safe HoloToyz app. The HoloToyz app is free to download and doesn’t require registration, while there’s also no in-app advertising and no in-app purchases are required.
Declan Fahy, co-founder & sales director, HoloToyz, explained: “In the past, downloading apps has been perceived as a barrier to the user experience. What sets us apart is that our HoloToyz app works across our entire product range, eliminating the need to download several applications for different products. The user experience is extremely easy. We wanted to create an experience that was equal to – if not better – than the speed and performance of social apps available today. Simplicity really is key.”
Kate added: “It’s worth noting that one of the main reasons HoloToyz was founded is because we have seen an upsurge in the use of social media by children across the globe. Children clearly love playing with AR filters and effects, but social media platforms can be a dangerous place for them to do so. They are only a swipe away from content that is inappropriate for their age.”
Each interactive character performs a unique motion that’s fully loaded with sound to add to the immersive experience. Once the character is placed in the room, children can take photos and videos with their heroes as if they were standing right beside them and share these with friends and family.
The company recently enjoyed a very succesful London Toy Fair, where it was the recipient of an Editors’ Choice Award.
HoloToyz has also just revealed that it is developing a line of Paw Patrol wall decals and books, which will be released later this year.
To find out more about HoloToyz, click here.
For wholesale and distribution enquiries, contact the HoloToyz team at sales@holotoyz.com or call +353868600252.
