This year Hornby reaches a major milestone in its centenary year, with plenty in store to celebrate the company’s last 100 years.
The brand, which has been producing model locomotives since 1920, is celebrating its centenary with a range of anniversary products which have been produced to celebrate each decade of the last century. The products will be supplied in bespoke packaging to reflect how they appeared within that era and each will be a limited edition. From tinplate locomotives to die-cast vehicles, and complete train sets to gold plated locomotives, there is something that will appeal to all model railway enthusiasts.
Alongside the range of products there will also be a whole host of marketing activities, including a golden ticket campaign and a Hornby Memories vlog, including interviews with some of Hornby’s most dedicated customers as well as a ‘Trip Down Memory Lane’ with some of Hornby’s most long-standing staff members.
Pulling the anniversary together and framing the 100 years campaign is the Lifetime’s Journey, a short film showing the life of an enthusiast with a passion for Hornby trains.
Hornby has reported a successful Christmas trading period, with the success of new product launches resulting in sales and profit margins continuing to be ahead of last year. The company has also secured an increase to the loan provided by its largest shareholder, Phoenix Asset Management. Phoenix had originally lent the firm £6m to invest in technology and product development for the coming year; this has now been increased to £9m.
More details about Hornby’s anniversary celebrations, as well as the complete 2020 product range, can be found at www.hornby.com. The campaign video can be viewed below: