Winners picked as top three toys of the show, as voted for by attending journalists.
Organised by the British Toy and Hobby Association, the awards were voted on by media who attended Toy Fair this week at Olympia London. Thousands of toys were launched at the show, from more than 250 exhibiting companies who showed off their latest creations to journalists from national newspapers, broadcasters, consumer and trade outlets.
Toys launched at Toy Fair often go on to shape the UK market in the year ahead. The top three toys as voted for by the media are:
Hogwarts Express Train Set, Hornby Hobbies.
Peppa Pig Deluxe Wooden Playhouse, Character Options.
Artie 3000, Learning Resources.
Simon Kohler, marketing and product development director at Hornby Hobbies, commented: “The Hogwarts Express is an iconic part of the Harry Potter stories, so we’re highly delighted to win the Editor’s Choice Award for the Hornby Hogwarts Express Train set. We’re extremely pleased to be working with our partners at Warner Bros Consumer Products on this wonderful addition to the Hornby range.”
Majen Immink, director of fairs & special events at thr BTHA, commented: “Congratulations to the winners of Editor’s Choice 2019. With so many fantastic toys launched at Toy Fair, it’s a real achievement to be selected for this award. My thanks to our attending journalists, too, for taking the time to vote at another jam-packed show.”