Hornby Hobbies is the International Master Toy Partner for Olly The Little White Van, and this July sees the release of 14 new products, ranging from die-cast and plastic push to character vehicles, play sets, jigsaws and plastic figurines of Olly’s human friends.
Paul Chandler, marketing manager at Toy Market, said: “The incredible array of characters in Olly The Little White Van are perfect for the toy market; their positive values resonating with kids and adults alike. At Hornby, across all of our brands, we always produce especially high quality toys that children will cherish and play with over and over. Olly The Little White Van is set to be a superstar very soon.”
Henry Becket, Ideas At Work, said: “Olly is really starting to make progress round the world, and we are likely to be in about 40 markets by the year end. Corgi Toy’s excellent toy range is fulfilling all our early expectations and we anticipate strong interest not just in the UK but internationally.”