The list identifies the UK’s strongest consumer and B2B brands and uses the British public in a national survey of over 2,000 adults. Brands do not apply or pay to be considered and experts and consumers are asked to judge brands against the following three factors: quality, reliability and distinction.
Stephen Cheliotis, chairman of the Superbrands Expert Council said: “A Superbrand is one which constantly delivers excellence and quality, and this year’s consumer poll reflects this. It is a huge achievement that three Hornby brands have made the official 2012 list, revealing their influence on today’s consumers.”
Hornby brands which made the list include Hornby, Airfix and Scalextric.