NEWS

Hornby to announce new product development in 2016

Published on: 7th January 2016

The company looks to international products and new technologies to deliver success this year.

horby480Following a year of reorganisation and restructuring, particularly in its overseas markets, Hornby Hobbies is announcing a broad array of new product development at toy fairs around the world in 2016.

The new product development is focused on three key areas, including leveraging the success of its many well-known and successful international brands into new markets and opportunities, such as Pocher and Airfix.

It will also explore new technologies to ensure that the company is at the forefront of this fun and exciting market. These include the Scalextric Arc Pro Powerbase, the Scalextric Pro Chassis Ready and the Humbrol 3D Printer.

Hornby will also continue to use its well-loved brands to delight its core collector market, following the relaunch of the James Bond Aston Martin DB5 in retro packaging. The company will be launching a range of new Classic Thunderbird models, with the Corgi 2016 60th Anniversary collection. Hornby will also branch out into new categories with the launch of new models.

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