NEWS

Hornby unveils licensing plans for Scalextric

Published on: 22nd February 2021

Newly appointed Michele Pearce will spearhead a licensing programme for both retro archive and new Scalextric branding.

Michele Pearce

Moving forward with plans to launch the dynamic Scalextric brand into a global licensing programme, Hornby is pleased to announce the appointment of licensing consultant, Michele Pearce to represent Hornby in the start of an in-house licensing initiative.

Michele brings extensive knowledge and appreciation of the brand through her work as a licensing specialist in the toy category. This, combined with her years of experience working in licensing in the video game industry, means she can bring a new focus to the Scalextric brand, which Hornby is looking forward to exploiting.

The programme will focus on both the retro archive and the new Scalextric branding, with the aim of finding partners who can realise the brand in consumer product formats that will add to the whole family’s enjoyment of the ultimate slot car racing experience.

Lyndon Davies, Hornby CEO, commented: “Scalextric is a brand loved by many and we are confident that there are many exciting opportunities for Hornby to work with licensing partners. Michele brings a wealth of experience to the team and we are very excited by some of the early conversations we have had.”

Michele added: “I have been talking to Hornby for some time about the licensing opportunities for Scalextric and how much I would enjoy developing a strategy for the brand. I couldn’t have been more delighted when they contacted me at the start of this year with the wave of a chequered flag to start the programme”.

For more information about the licensing opportunities for Scalextric, please get in touch with Michele at michele.pearce@hornby.com.

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