Hornby has unveiled its third major TV commercial of the year for the popular My First Scalextric line.
The creative was written, produced and delivered by London agency Superhero and follows two prior major commercials for the Formula 1 and James Bond Spectre Scalextric sets.
Jim Proctor-Blain, Hornby’s marketing controller, commented: “Superhero has delivered a perfect return for us this year – we briefed them to deliver three stunning commercials, and that’s exactly what we’ve received. We’re already seeing the sales uplift from each of the ads, and this is already shaping up to be a bumper year for us as a result.”
The My First Scalextric commercial will air from this Saturday on Cartoon Network, Nickelodeon and the Disney channel amongst other major kids’ networks.