Hornby’s pre-Christmas TV advertising plans revealed

Published on: 2nd August 2013

Hornby has revealed details of its pre-Christmas TV advertising for the Scalextric, Hornby, Corgi Toys, and Breyer brands.demolition_derby300

Heavyweight pre-Christmas advertising from Hornby includes a dedicated TV campaign for Scalextric (Demolition Derby Quick Build set), Hornby (model railways) and Breyer (model horses) brands (circa 1.5k TVRs combined in 10-, 20- and 30-second spots). The multilayer campaigns, targeted to each specific audience type for each respective brand, roll out from September right up to Christmas.

In addition, the Corgi Toys die cast toy vehicle range and award-winning Airfix Quick Build range benefit from significant weekend TV sponsorship campaigns on the Pop Channel from September up until Christmas.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Toys R Us to open US flagship store at American Dream Mall

Toymaster members welcome new website feature

Winners of Mums Choice Awards announced

Selfridges owners closing in on agreement to sell department store

The Lego Group unveils Carousel of Creativity

The December issue of Toy World is out now

Tomy announced as European distribution partner for Orchard Toys

Wicked Uncle London tube advertising campaign underway

Toys2Market to distribute Traditional Garden Games

BTHA reassures industry on Toy Fair safety