NEWS

Hornby’s pre-Christmas TV advertising plans revealed

Published on: 2nd August 2013

Hornby has revealed details of its pre-Christmas TV advertising for the Scalextric, Hornby, Corgi Toys, and Breyer brands.demolition_derby300

Heavyweight pre-Christmas advertising from Hornby includes a dedicated TV campaign for Scalextric (Demolition Derby Quick Build set), Hornby (model railways) and Breyer (model horses) brands (circa 1.5k TVRs combined in 10-, 20- and 30-second spots). The multilayer campaigns, targeted to each specific audience type for each respective brand, roll out from September right up to Christmas.

In addition, the Corgi Toys die cast toy vehicle range and award-winning Airfix Quick Build range benefit from significant weekend TV sponsorship campaigns on the Pop Channel from September up until Christmas.

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