The deal covers toys, outdoor vehicles including scooters, bikes and skateboards, as well as camping equipment. H Grossman will also be producing a range of pocket-money toys including whoopee cushions, yo-yos and bubble guns. The initial concepts for these will be introduced at the upcoming Autumn Fair in the UK, with a full launch planned for January’s Toy Fair.
Martin Grossman, managing director at H Grossman, said: “We are delighted to have another unique character on board. Horrid Henry is famously feisty and we look forward to creating a range of toys inspired by his adventures.”
Mike Watts, CEO of Novel Entertainment, added: “H Grossman is a fantastic licensing partner with a pedigree of quality brands, and we are looking forward to jointly launching the range of Horrid Henry toys for fans.”
Horrid Henry, is based on the characters created by Francesca Simon and illustrated by Tony Ross. 156 x 11’ episodes of the animated television show have been produced to date and it continues to be CiTV’s most successful series. Since its launch in 2006, Novel’s three times BAFTA-nominated TV show has become one of the biggest animated children’s shows ever in the UK.
The TV show is rolling out even further worldwide through distribution partner Zodiak Rights and has been bought by networks across the globe including Cartoon Network in Asia Pacific, ZDF Germany, RTE Eire, Mediacorp Singapore, RUV Iceland, NRK Norway, SVT Sweden, YLE Finland, RTP Portugal, TVP1 in Poland, Iconix in Korea and Digiturk in Turkey.
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