The boys’ vehicle brand TV spot is aimed at boys 4 – 9 years old and will run throughout the year. The advert features action stunts performed by Team Hot Wheels intercut with ‘at-home’ recreations and stunts using Hot Wheels core die-cast cars and track sets.
Four different styles of the ad will be shown across a mix of adult and boy-focussed channels including ITV, Five and Sky Kids, plus a digital programme later in the year.
To top it off sports presenter Jake Humphrey will provide the voice over to all product-based adverts throughout the year including the Team Hot Wheels Double Dare Snare track set and new Hot Wheels Wall Tracks Mid Air Madness.
Mattel boys marketing manager, Jonathan Kirkley, commented: “This high-impact TV advertising campaign is testament to Hot Wheels’ commitment to bringing the brand to life and really demonstrating vehicle play. We have a wealth of aspirational content that will appeal to both dads and boys that we will release throughout the year to build the rich back story of Team Hot Wheels and fully engage consumers in the brand.”