LICENSING NEWS

Hot Wheels and Zara form Partnership

Published on: 22nd April 2015

Further to the apparel collaborations with Barbie and Monster High, Zara will also launch a statement collection from Mattel’s Hot Wheels this spring.Hot-Wheels-wordpress

Available worldwide, the collection is inspired by Hot Wheels cars and retro graphics to communicate the personality of the brand.

To engage with boys and advocates of the brand, the partnership will be amplified through a multi-platform programme and across Hot Wheels social media channels.

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