Hot Wheels launches new campaign

Published on: 6th February 2017

hotwheels3The company has retained its number one position in the Vehicle Super category.

Hot Wheels has unveiled a brand new multi-platform brand campaign, Double Your Collection.

Launching on 6th February, the Double Your Collection collector programme kick-starts 2017 by encouraging children to collect five Hot Wheels cars in order to obtain a limited edition gold car, encouraging collectability.  By collecting their limited edition gold car, 20 fans can also win the chance to double their diecast collection throughout February and March.

An extensive marketing campaign will support the promotion with online, social media and digital activity as well as kids media press partnerships, kids media competitions and blog reviews.


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