Hot Wheels searches for next enthusiast’s car to make into die-cast toy

Published on: 1st September 2021

Car enthusiasts can submit pictures of their pride and joy to the UK Hot Wheels Legends event next month, with the winner’s car being reproduced in scale.

Riley Stair’s 2020 winning Pontiac Trans Am met its Hot Wheels counterpart last week – General Motors Trademarks used under licence to Mattel, Inc.

Hot Wheels is on the look out for the next classic, modified or race car to transform into a scaled reproduction die-cast toy that can be enjoyed by children and collectors.

A second UK Hot Wheels Legends Tour event will take place on 14th October, with the vehicle that best embodies Hot Wheels’ high standards of performance, authenticity and ‘garage spirit’ then going head-to-head with winners from the US, Japan, Mexico and Germany. The global winner will then see their car faithfully reproduced in 1:64 scale to be released in the Hot Wheels’ 2022 range.

Hot Wheels Legends Tour was originally launched in the US in 2018 to celebrate 50 years of the iconic cars that have brought pleasure to millions. To enter the UK event, car enthusiasts simply submit a video of their car at before 1st October. A judging panel, which includes respected car designer Ian Callum CBE, will pick the car that best captures the Hot Wheels spirit, with the judging broadcast live on 14th October on Car Throttle’s YouTube channel and the winner then going head-to-head with the other global finalists.

“With so many passionate enthusiasts and talented car builders and restorers, the UK has a truly diverse car culture with a thriving modified and performance scene,” said Ted Wu, head of Hot Wheels Design, Mattel. “We’ll be looking for the very best, whether that’s a pre-war British hot rod, a ‘70s or ‘80s ‘restomod’, an extreme custom hot hatch build from the ‘90s or one of today’s bespoke hypercars, we want to see the finest cars the UK has to offer. Someone’s pride and joy could become a small-scale legend.”

Founded in 1968, Hot Wheels was born when Mattel co-founder Elliot Handler challenged his design team to create a toy car that was cooler and performed better than anything else on the market. Hot Wheels is now the number one selling toy worldwide with 16 cars sold every second; popular with children and collectors alike.

“From an imposing stance, full of presence, vivid colours and an impression of speed, Hot Wheels captures a creative freedom that inspires the rebel spirit in a car designer,” said Ian Callum, design director of design and engineering business. “Hot Wheels take me back to a misspent youth when I wondered why real cars couldn’t be this way. Well now I know they can and are. They inspire an excitement that we all need in our lives.”

To learn more about the Hot Wheels Legends Tour in the UK visit and follow #HotWheelsLegendsTour.



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