Brand signs new licensing deal with DeAgostini for new playground craze Hot Wheels Slime Race.
Hot Wheels Slime Race, which launched earlier this month in both the UK and Italy, has been in high demand from retailers. The range has 16 brightly coloured Hot Wheels Big Wheel trucks, each contained in one of eight slimes within its own plastic barrel. Young fans can pop open the lid to find a Hot Wheels car and mini poster to collect.
Fans will be able to add to their slime collection as they have the chance to retrieve the special feature slimes, such as fluorescent, metallic, and glow in the dark slime for added play value. The product also comes with a leaflet detailing the Big Wheels checklist for children to keep track of the progression of their collection, and educational content based on cars and the wider motoring world.
Supported by an extensive marketing campaign, including TV advertising during prime children’s programming, the range has received a very positive response from retailers and consumers alike.