Hot Wheels will offer branded activity and stand presence at popular family festival.
The sponsorship includes exclusive branding of the demo zone including a track in Hot Wheels signature orange. Hot Wheels will take part in the car parade, as the brand brings high speed action and stunts to life with performances from a professional Hot Wheels driver in an exclusive Hot Wheels stunt car.
Festival goers can also enjoy an immersive action experience on the specially-designed Hot Wheels stand, where they can put their expertise to the test when it comes to track building and battle it out to create the best jumps, loops and track combinations on a four-lane raceway; the winner judged to have created the best track will be named on the leader board.
Hot Wheels will also launch its brand-new Ai range at CarFest, the first ever Hot Wheels artificial intelligence racing system, and will offer racers an exclusive first play.
Wendy Hill, brand activation director, Mattel UK, commented: “We are really excited to be bringing Hot Wheels to life at CarFest this year. With real action and stunts on the track, plus a hands-on experience for kids, it’s a great way to bring real-life action and vehicle and track set play together.”