The successful independent toy retailer Howleys is set to open a new location in Paignton, Devon, early this year.

The new Howleys Toymaster store will be located at 18-20 Torbay Road, Paignton, Devon, TQ4 6AF, and will stock a range of toys and kids products carefully tailored to the needs of local customers.

Pete Healey, manager of Howley’s Weymouth, told Toy World: “We’re really looking forward to opening our new store in Paignton, Devon, which will join the other branches in our portfolio in Bridport, Dorchester and Weymouth. Although they have the same basic structure, each shop is individual to the town it’s situated in. We find that trends in one town don’t necessarily translate to others, so this is the best approach for us. We feel that Paignton will be our flagship branch, and we’re confident that we can operate it in a way that suits the town and its customer demographic down to the ground.

The store will open with a soft launch in early February, with a major launch during half-term with plenty of exciting things to look forward to in-store. At the moment we have to keep details under wraps, but it’ll be well worth the wait.”