Anthony Grimaud has been appointed to the role of vice president global sales.

The appointment is an internal promotion for Anthony, who had previously held the position of HTi vice president for international sales for two years. The new role will see him head up UK national accounts and international sales teams with overall responsibility for the company’s sales function, and a focus on creating and developing relationships with retailers and distributors.

He will also be responsible for managing both UK and international teams, and providing direction for the company’s dynamic growth strategy.

Anthony has over 17 years’ experience in the toy industry, having previously held roles at Tiger Electronics Hasbro, Lexibook and Spin Master.

Colin Houlihan, HTi executive director, said: “Anthony has proved himself to be a key member of the HTi senior management team. He brings many years of knowledge and experience in toy industry sales.”

Anthony began his new role as HTi vice president global sales on 9th November.