LICENSING NEWS

HTi extends Bing deal

Published on: 2nd August 2016

HTi has extended its licence partnership until the end of 2018.

HTi-480The deal is an extension to the existing contract that HTi already holds with Acamar Films for the manufacture and distribution of a Bing wheeled range, which launched at retail in spring/summer 2016.

HTi’s range of Bing pre-school wheels provides little ones with an ideal way to learn balance and steering whilst staying safe, with a Balance Bike, 10” Bike, Scooters and complementary protection gear.

An extensive range of Bing bubble toys, as well as musical instruments, are in development for launch in spring/summer 2017. The new bubbles range includes a Bing Bubble Exhaust, which connects to the rear of a child’s bike to create a trail of bubbles as they cycle along. There is also a rotating Bubble Ball as well as solution bottles. HTi’s Bing musical toys include an all-in-one Band Station, a Big Band Set and a range of other percussion instruments.

Alison Downie, HTi’s global licensing and brand director, said: “As one of CBeebies’ highest rating shows since launch, and with over 300,000 DVDs sold since March 2015, Bing has proved itself to be a hit with pre-schoolers. We’re thrilled to be extending our range of Bing toys. With brand support plans, coupled with HTi’s expertise in these product categories and positive retailer reactions, we’re looking forward to a successful and long-term sales performance.”

RECENT ARTICLES

BTHA reassures industry on Toy Fair safety

Black Friday – the verdict

Mask wearing reintroduced to retail in England today

Lego unveils exceptionally strong first-half results

Aardman Christmas idents for BBC One support new film release

Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign