HTi extends Bing deal

Published on: 2nd August 2016

HTi has extended its licence partnership until the end of 2018.

HTi-480The deal is an extension to the existing contract that HTi already holds with Acamar Films for the manufacture and distribution of a Bing wheeled range, which launched at retail in spring/summer 2016.

HTi’s range of Bing pre-school wheels provides little ones with an ideal way to learn balance and steering whilst staying safe, with a Balance Bike, 10” Bike, Scooters and complementary protection gear.

An extensive range of Bing bubble toys, as well as musical instruments, are in development for launch in spring/summer 2017. The new bubbles range includes a Bing Bubble Exhaust, which connects to the rear of a child’s bike to create a trail of bubbles as they cycle along. There is also a rotating Bubble Ball as well as solution bottles. HTi’s Bing musical toys include an all-in-one Band Station, a Big Band Set and a range of other percussion instruments.

Alison Downie, HTi’s global licensing and brand director, said: “As one of CBeebies’ highest rating shows since launch, and with over 300,000 DVDs sold since March 2015, Bing has proved itself to be a hit with pre-schoolers. We’re thrilled to be extending our range of Bing toys. With brand support plans, coupled with HTi’s expertise in these product categories and positive retailer reactions, we’re looking forward to a successful and long-term sales performance.”


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