HTI will be launching its new in-house brand, Cosy Village, at Toy Fair which will be available in UK stores from autumn/winter this year.
The range is designed for girls aged 3 – 7 years old and consists of eight role-play toys. The main focus will be on the 360 Magic Bakery which features an oven that allows a bread bun to rise, a croissant to turn golden and a macaroon that changes colour.
Other toys include a food bar, an electronic kitchen, a musical birthday cake, a tin tea party picnic set and a bakery food set.
Mary Wood, marketing director of HTI said: “Our role-play ranges have gone from strength to strength in recent years and we anticipate that the Cosy Village toys will be no exception.
“As the market leader in this toy category, we have extensive experience in designing products which are appealing to our young consumers. By following developments in the home-wares market and incorporating unique and innovative features we have ensured this range is both on-trend and enduring.”