The 20-second TV advert launched on air 28th July and will run for an initial three-week blast, followed by a further seven weeks on air from early September through to mid-November across UK and ROI full network TV channels.
You can watch the advert in the video below:
Alongside the TV campaign, the advert will also run as a four-week digital pre-roll campaign across Stardoll, Disney, Nick and GirlsGoGames sites from mid-October to mid-November.
Sarah Holden, HTI marketing communications manager, commented: “The advert embraces the colourful world of Barbie styling and fashion, reinforcing the amazing colour change feature of the Glam Bag with bags of energy and impactful imagery. The product has proved a big hit with girls of all ages.”
The Barbie & Me Colour Change Glam Bag has won industry awards, has appeared in national retailer top Christmas listings and has a strong TV advertising and PR campaign behind it.
The bag changes colour to match any outfit by holding it against any coloured item of clothing and pressing the button to match over 100 different shades. It comes with clip-on Barbie accessories and a mini matching hand bag for a Barbie doll.