NEWS

HTI launches Barbie Glam Bag TV ad

Published on: 7th August 2014

HTI has announced its TV advertising campaign for its Barbie & Me Colour Change Glam Bag. Barbie-Glam-Bag300

The 20-second TV advert launched on air 28th July and will run for an initial three-week blast, followed by a further seven weeks on air from early September through to mid-November across UK and ROI full network TV channels.

You can watch the advert in the video below:

Alongside the TV campaign, the advert will also run as a four-week digital pre-roll campaign across Stardoll, Disney, Nick and GirlsGoGames sites from mid-October to mid-November.

Sarah Holden, HTI marketing communications manager, commented: “The advert embraces the colourful world of Barbie styling and fashion, reinforcing the amazing colour change feature of the Glam Bag with bags of energy and impactful imagery. The product has proved a big hit with girls of all ages.”

The Barbie & Me Colour Change Glam Bag has won industry awards, has appeared in national retailer top Christmas listings and has a strong TV advertising and PR campaign behind it.

The bag changes colour to match any outfit by holding it against any coloured item of clothing and pressing the button to match over 100 different shades. It comes with clip-on Barbie accessories and a mini matching hand bag for a Barbie doll.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

Never mind the b*****ks… it’s the Friday Blog!

Argos top 12 toys 2020

Argos unveils its Top 12 Christmas Toys list

Spielwarenmesse will take place in January, says organiser

Zapf Backpack Bonanza purchase incentive launches

Toy Brokers Holdings acquires Peterkin

Exclusive: Caoss theory – Alfi Ariff on maximising your Amazon strategy

Exclusive: Magic Kingdoms – Zuru talks Sparkle Girlz

Spin Master Q2 results

Spin Master releases Q2 2020 results

Limited edition golden lion

Schleich’s 85th anniversary celebrations to kick off this month

Exclusive: Spider Global on how it can help businesses source from the Far East