HTI has finalised an agreement with Fluid World, the licensing agents for Sanrio, which has renewed the Hello Kitty role-play licence for UK and Ireland.
Also with the deal, HTI have acquired a new license agreement for Hello Kitty products for the European market. This part of the deal will see HTI add several new products to the licence.
The Hello Kitty range for the UK market will include role-play toys from the prams and pushchairs categories, an oven, a pull-along shopping trolley and a food bar. The two year deal will back up by an advertisement campaign released from spring this year.
HTI have concluded a separate deal with Sanrio for new Hello Kitty products to be released in Canada, Australia and New Zealand.
Andrew Coplestone, licensing director of HTI said: “Hello Kitty is now an iconic brand and one of the most sought-after licenses in the industry. The global popularity of Hello Kitty means that it is now one of our major flagship ranges. Our agreement with Sanrio will see us bring a wide variety of imaginative and innovative Hello Kitty toys to the UK, European and international market. Ensuring we have this line within our portfolio is essential if we are to provide our worldwide clients with the brands their consumers are demanding.’’