NEWS

HTI reveals new Barbie & Me products

Published on: 28th January 2014

HTI has announced new lines following the successful multi-territory launch of Barbie & Me role-play toys last year in partnership with Mattel Consumer Products.Barbie-Colour-Change-Glam-B

The new strap line “For You & Barbie Too!” communicates that the role-play toys with accessories enable girls to involve their Barbie doll in the same role-play experience.

New for 2014 is the Barbie & Me Colour Change Glam Bag, where children can hold it against whatever they want to match it to, press the button and watch the bag change colour. The bag comes with clip-on decorative accessories, and for the Barbie doll there is a mini matching clutch bag.

The Barbie & Me Colour Change Glam Bag has been awarded winner of the Toy Fair Best New Toy Awards 2014 in the Role-Play Toys category. The toy will be supported by an extensive and fully integrated TV advertising, marketing and PR campaign from Autumn 2014.

Also new to the range for 2014 is the Barbie & Me Cupcake Creations and Ice Cream Creations Sets, a Sweet Stylin’ Hair Rollers Set and Hair Band Designer Set, all featuring related accessories enabling girls to involve their Barbie doll in the same role-play pattern.

HTI’s new refreshed Barbie & Me role-play toys will be available to buy internationally from Autumn 2014 from toy stores.

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