The company has signed a multi-territory licence deal to manufacture Chicco dolls’ prams and pushchairs for EMEA, Asia Pacific and Latin America.
Anthony Grimaud, HTi’s vice president of global sales, commented: “With 90% brand awareness in evolved countries worldwide, the Chicco name is globally respected by parents. This licence deal will enable HTi to expand international business, in terms of gaining additional sales in existing markets and also penetration of new markets, by offering a range of dolls, prams and pushchairs that are inspired by and fully branded with this internationally well-known nursery brand name. The licence deal provides the company with a strong international proposition which will be key in contributing to HTi’s dynamic international growth strategy to take the business to the next level.”
HTi’s junior collection of Chicco dolls prams and pushchairs will feature a pink and grey fabric colourway. Available from autumn/winter 2016, the range will offer a selection of designs across price points with features and styling that are inspired by the real-life Chicco nursery models.
The Chicco 3-in-1 Deluxe Pram offers front and rear facing pram and pushchair options in one. It also features swivel wheels, an adjustable hood, soft grip height-adjustable handle, under seat shopping basket and is supplied with a matching changing shoulder bag.