HTI has signed licence deals to manufacture and supply Blaze and the Monster Machines, Paw Patrol and Shimmer & Shine toys across various categories.
The company will supply the toys for UK and Ireland until the end of 2018.
From the pre-school series on Nick Jr. and Milkshake, HTI’s deal for Blaze and the Monster Machines covers wheeled toys, 3D character cases, battery-operated bubble toys and real musical instruments.
Paw Patrol toys from HTI will comprise real musical instruments and battery-operated bubble toys.
The new CG animated TV series following Genie twin sisters, Shimmer and Shine, launched on Nick Jr. Q4 2015. HTI’s licence contract provides the firm with rights to develop wheeled toys, 3D character cases and pocket money toys.
Alison Downie, HTI global licensing & brand director, commented: “We are absolutely delighted to have been awarded the rights to develop toys for three such strong new children’s licence brands from Nickelodeon and Viacom Consumer Products. It is so exciting to be forging a new relationship with such a well-respected and creative licensor. With HTI’s expertise in these product categories coupled with Nickelodeon’s strategic brand marketing support, we are looking forward to a long and successful collaboration”.