HTI signs up Rosie for wheeled toy range

Published on: 15th December 2011

HTI has signed an agreement with V&S Entertainment to produce a new range of wheeled toys featuring hit pre-school brand Everything’s Rosie.

The new deal covers a variety of wheeled toys, including a wide ride scooter, 10” and 12” bikes, skates, skateboards, helmets and a range of wheeled toy accessories.  It will also include doll’s prams and pushchairs – including plastic moulded prams, two frame designs and pushchair accessories, with both ranges set to launch in autumn/winter 2012.

Andrew Coplestone, licensing director of HTI says: “We are always looking for exciting new licensed properties to add to our portfolio and Everything’s Rosie fits the bill completely. The viewing figures have been staggering since launch and we are confident that the brand will go from strength to strength over the coming years.”

“HTI is the latest British licensee to join the increasingly strong licensing programme for Everything’s Rosie and they are an important one,” adds Julie Quirke, director of licensing at V&S Entertainment, “We are delighted to be working with HTI to develop an innovative Rosie range of wheeled toys that will resonate with the outdoor play patterns evident in the series. We are confident that HTI will add to the wonderfully wide selection of Rosie toys coming to market in 2012 and make an impact with the growing fan base across the country.”

About Everything’s Rosie

Everything’s Rosie is a HD CGI pre-school animation, aimed at girls and boys aged 3 to 6. Rosie has been broadcast on CBeebies since May 2010 and is one of the channel’s top-rated shows. This vibrant and wonderfully upbeat series centres on Rosie, a little girl with a taste for adventure, and a cast of equally lovable characters such as Bluebird, Will, Holly, Big Bear, Oakley the ancient oak tree and Raggles the rabbit. Rosie and her friends are positive, bright and inspiring role models – offering fun, laughter, discovery and timeless life lessons to pre-schoolers. A third series of the show is currently in production and will air in 2012.


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