This also includes distributing the Battling Spiders to independent toy retailers and certain key accounts across the UK and Ireland.
Daniel Richardson, UK sales director of Innovation First, commented: “We are delighted to have sealed this distribution deal with HTI. We wanted to increase our customer base but at the same time maintain our high levels of customer service. HTI is the ideal partner to deliver this, with a fantastic showroom facility, extensive customer base and great sales and marketing team to give our products full support.”
Mark Walls, HTI’s managing director, added: “We are absolutely delighted to be working with such a forward-thinking company. Innovation First delivers solid, profitable brands and has a track record for combining new technology, originality and longevity of their product ranges. Adding Innovation First to our portfolio enhances our distribution offer and further establishes HTI’s position as a leading UK distributor of the biggest toy brands.”
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