Hubelino pi is set to expand the German company’s product portfolio and target consumer group.
Hubelino presented a new system size and product line at the 70th Toy Fair Nuremberg under the name Hubelino pi – Marble Run System. The new products are compatible with the smaller version of popular building blocks from other manufacturers, and will appeal to kids from the age of eight years old.
As well as presenting the new product line in the TrendGallery, the TrendGuide, numerous exhibition magazines and at the company’s new booth, Hubelino pi was unveiled alongside a social media teaser campaign which ran during the Nuremberg Toy Fair.
Jürgen Frädrich, sales director DACH, commented: “ The strong growth of the product lines for children up to the age of eight has been well received by the trade. The expansion of the portfolio and the development of a new target group, together with nationwide listings in retail, will help to establish Hubelino as a strong brand. ”
Erik Amels, product manager, added: “With the industrial design of the run elements and construction elements, we pick up important topics of the target group and provide the basis to connect the marble run with various theme worlds of other well known plug-in component manufacturers.”
The new product line comprises six articles and will be available from April 2019. Like all Hubelino products, the new Hubelino pi – Marble Run System product line is manufactured exclusively in Germany to the highest quality standards.