This is the first time the toy retailer has partnered with a Sports facility. The partnership will see the Hull FC family area of the West Stand become known as the Toys R Us Family Area, including toy giveaways at every game from its famous mascot Geoffrey the Giraffe and Hull FC mascots Airlie Bird and Girlie Bird.
Toys R Us will also officially partner the club’s grassroots engagement programme, known as Fanbassadors, including special offers for young fans at schools and junior clubs, as well as discount vouchers and toys for Hull FC season pass holders.
Moving into the club’s 150th anniversary in 2015, Toys R Us will also be a noticeable inclusion on the club’s official playing and replica shirts, as well as further incentives for season pass holders.
James Clark, Hull FC’s head of communications, Media & Marketing, said: “This promises to be another of the club’s leading partnerships that will continue to grow and expand over the coming seasons, allowing both organisations to play a big part in our local community. It’s very exciting for the club to work with a high profile global brand like Toys R Us, as well as being able to keep the benefits of this truly local through our work with the city centre store, our grassroots programmes and rewarding our loyal supporters. With participation and junior pass numbers falling across the sport, we’re committed to making a significant impact through our youth and family engagement and when it comes to brand association, I can think of no organisation more suited to that than Toys R Us.”
Mike Coogan, marketing director at Toys R Us, added: “Play and Sport work hand in hand making the partnership between Hull FC and Toys R Us so visibly suited. It’s a partnership we are particularly excited about and look forward to the planned activities ahead.”
The partnership will also see strong links forged with the local Toys R Us store on Kingston Retail Park in Hull, including visits from the players and mascots, as well as support for their ongoing community and charity work.
Toys R Us will be present at the next Hull FC home fixture against Warrington in July to formally announce the partnership as part of the club’s Hull & Proud Week.
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