Hundreds attend Midco Toys’ Lego day

Published on: 25th February 2014

To celebrate the release of The Lego Movie, Midco Toys’ Toy Planet store held a Lego day in Derby’s Westfield Shopping Centre.midcolego300

Working with Lego and Westfield, Toy Planet gave fans the chance to put their building skills to the test with a speed building competition. Other activities included free building, design-a-minifigure and colouring. The event was a huge success with over 500 visitors in attendance, and 200 children competing to build against the clock. The event was scheduled to run from 11am until 3pm, but was so popular that doors opened early at 10.30am and didn’t close until 5.30pm.

To compete in the speed building, each builder had to put together their bricks as quickly as possible. The competition was constantly in demand, with double the number of entrants expected. Spot prizes were handed out throughout the day, before all of the times were tallied to see who had the fastest fingers. The overall winner was Luke Millward (aged 12), who put together the mini Lego model in just 32:04 seconds. Luke’s prize is the Super Cycle Chase set from The Lego Movie and a Lego goodie bag. The second and third prize winners were Richard Ashbee and Leah Swinfield, respectively.

When children weren’t speed building, there were other activities to join in with. They could colour in their favourite characters from the film, design their own minifigure from scratch, or get stuck in with the bricks on the free building table (which proved just as popular with parents as children).

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