NEWS

Hunter Price agrees Canenco deal to expand Disney Craft range

Published on: 3rd February 2022

The Caneco range and numerous others will be on display at Spring Fair, when Hunter Price returns to the fair after two years.

Hunter Price International has teamed up with Canenco, a key European licensing partner, to exclusively develop and distribute a wide range of Disney craft and creative play products.

Hunter Price says it will be working closely with Canenco to bring ‘unique and exciting’ product collections to life. Every range, including dough, diamond art, scratch art, make-your-own and colouring crafts, will combine high levels of design with eco-friendly and sustainable elements, with plastic-free packaging as standard.

Richard Belford, sales director at Hunter Price, explained: “Canenco and Disney are both incredible brands and we’re delighted to be able to establish this unique relationship, which will provide our retail partners with something they haven’t seen before. Our first collections, including, Disney Princess, Spidey, Frozen and more, will hit the market in time for spring/summer 2022 and we’re also already receiving some great feedback on our autumn/winter ranges.”

The Caneco range will be one of many on display at Spring Fair, which takes place at Birmingham’s NEC from Sunday 6th – Wednesday 9th February. The company says it will unveil its ‘most exciting toy and craft collections to date’ at the show when it returns after two years.

New brands to be launched at the show include Eco Planet Pals, a collection of plush characters and creatures made from recycled plastic bottles, to Little Timbers, a series of wooden puzzles, vehicles, building blocks, stackers and play sets. Catering for children from birth, up to four years old, the Little Timbers aims to encourage creative and sensory play.

Hunter Price’s new Giddy Kipper range

Hunter Price will reveal its plans to develop the inclusive and community-led doll brand Sunset Bay Club, which embodies kindness, fun and adventure, and the business will also launch its new craft brand, Giddy Kipper. These premium crafting kits will appeal to the more experienced crafter, offering the consumer added value. Each kit will be either multi-use, educational or can be kept as a special keepsake.

After selling over 10m fidget toys in the past 12 months under its  brand, Hunter Price has continued to evolve its market offering in this sector. The 2022 ToyMania ranges, which will be debuted at Spring Fair, will focus on sensory and ASMR. In addition, Hunter Price will also reveal a series of re-brands, which include MotorMania, SplashMania and CraftMania.

Products from Hunter Price’s CoComelon and In The Night Garden ranges, as well distribution deals with Bildo for Peppa Pig, will also be on the Hunter Price stand.

Richard explained: “As you can tell from our Spring Fair line up, we’ve been incredibly busy developing a series of new additions to add more value to the Hunter Price toy and craft portfolio. In addition, we strengthened the breadth and depth of each category and given a number of our existing brands a new look for 2022. We’re also investing heavily in packaging innovation as we move towards plastic free packaging across all brands so we’ll be showcasing many new concepts next week.”

Richard added: “It’s my first Spring Fair with Hunter Price and I’m hugely proud of the whole team for creating an amazing show to kick off the year.”

Hunter Price will be exhibiting in Hall 1, Stand B20-C21.

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