NEWS

Hunter Price Hasbro distribution deal with Bildo kicks off with Peppa Pig

Published on: 10th August 2021

The Peppa Pig range will include role-play items, and future collections will range from Play-Doh and Ricky Zoom to My Little Pony.

Hunter Price International has announced a new strategic partnership with Bildo, one of Europe’s top toy manufacturers. Following the expansion of its EMEA licensing collaboration with Hasbro, which spans several evergreen Hasbro brands including Play-Doh, Peppa Pig, My Little Pony and Ricky Zoom, Bildo has granted Hunter Price the exclusive distribution rights of a range of role-play items high in values and quality, which will hit the UK market from this summer.

The partnership kicks of with Bildo’s Peppa Pig product offering. The range brings to life the brand’s strong play values for this ever-popular pre-school licence, which has already received strong support from retailers ahead of autumn/winter 2021. Key items within the range include play kitchens, tea trolleys, tea sets and learning blocks.

Richard Belford, sales director at Hunter Price, explained: “Peppa Pig is a true evergreen licence which continues to evolve and engage young children across all channels. To add such a heavyweight brand to our portfolio shows our commitment to providing the best offering for our retail partners. Our first collections will hit the market later this year, and we’re working closely with Bildo on future Hasbro ranges for 2022 that we know will really strike a chord with our retail partners, especially in a climate where value remains ever important.”

George Fotopoulos, commercial director at Bildo, said: “We’ve worked closely with Hunter Price for many years, so we knew it would be a great fit for us to expand our Hasbro licensing offering in the UK. Speed to market and its industry relationships are second to none, and in this past year we’ve partnered during some very challenging times and achieved great results. In close collaboration with Hasbro, we look forward to rolling out our Peppa Pig strategy in the UK and Hunter Price is an integral part of this plan. At the same time, we are preparing the launch of future licensing ranges from Play-Doh and Ricky Zoom to My Little Pony, due to market in 2022 onwards.”

For further information on Hunter Price’s UK Peppa Pig offering, contact sales@hunterprice.co.uk.

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