LICENSING NEWS

Hunter Price signs Play-Doh Blocks distribution deal

Published on: 31st March 2022

The deal covers the distribution of Bildo’s Play-Doh Blocks range, which spans starter sets, activity packs and tables, and storage solutions. 

Hunter Price continues to build on its strategic partnership with toy manufacturer Bildo by adding Play-Doh Blocks to its distribution deal, in conjunction with Hasbro. The building blocks are a new concept to the market, offering added play value by combining building and extrusion tools with the world-renowned Play-Doh compound.

The debut collection encourages creative play across a range of price points and includes many engaging activity sets and varied pack sizes. The Play-Doh Blocks range comprises starter sets, activity packs, characters and vehicles including fire engines and police cars, farm and school sets, as well as larger format activity tables and storage solutions, offering the consumer a wide selection to choose from.

Richard Belford, sales director at Hunter Price, explained: “Play-Doh is an instantly recognisable brand we’ve all grown up with, so it’s an exciting concept to bring Play-Doh Blocks to the UK. Combining iconic and creative dough play with building blocks and tools provides a real added value proposition and so many opportunities for creativity to flow. We’re helping to bring more meaningful products and play solutions to market – which is what consumers are demanding.”

Hunter Price says retailers have received the new Play-Doh Blocks concept ‘extremely positively’. The launch collection will be available in stores from September this year.

For further information on Hunter Price’s Play-Doh Blocks, contact sales@hunterprice.co.uk.

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