Hy-Pro International, the sporting goods business behind Zinc scooters, bikes and skateboards, has appointed micommsPR to roll out a comprehensive trade and consumer PR programme, to support its growth strategy and raise awareness of its business and brands.
In addition to Zinc, Hy-Pro has produced licences for high profile football clubs and brands in Europe, including Manchester United, Chelsea and The Champions League. The company recently brought high-profile investor Nigel Wray onto its board in order to drive business expansion forward.
micommsPR will implement a trade and consumer PR programme, increasing Hy-Pro’s industry profile and raising awareness of its products and the Zinc brand across all categories with its core target audiences of 2-5, 6-8 and 8+ year olds. The programme will include securing celebrity endorsement and working alongside Hy-Pro International’s Pro-Team Rider, Jack Bryan, to secure media opportunities.
In the coming months, media will be invited, to an exclusive Zinc Team Extreme event where Hy-Pro’s pro-stunt group will showcase stunt action on the Zinc Pro scooter range.
Hy-Pro will also participate in the miChristmas Open House 2013 on Friday 5th and Saturday 6th July, in central London.
Ying Pickavance, senior category and brand manager at Hy-Pro, said: “Hy-Pro International and its brands are well established and have a strong reputation in the industry, and amongst those consumers who are familiar with the Zinc brand. Bringing micommsPR on board to help us raise further awareness is the natural next step for us as a business, and we are delighted to welcome them on board.”
Kirsty Barr, MD, micommsPR, added: “We’re thrilled to be appointed by Hy-Pro International to implement a comprehensive PR programme supporting the business and its product lines. Hy-Pro International has exciting plans in this dynamic market, and we look forward to injecting that same excitement and passion in our delivery of PR.”
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