NEWS

Hy-Pro secures FIFA World Cup licence

Published on: 12th June 2013

Hy-Pro International has confirmed that it has secured an agreement with FIFA to handle the launch of a range of products for the 2014 World Cup.Hy-profifa300

The agreement sees Hy-Pro developing a range of footballs, accessories and luggage items and includes distribution into selected European territories as the build-up to the world’s largest football tournament begins to build momentum.

Experienced at executing innovative and creative products for FIFA as the licence holder for the last World Cup in 2010, the company has already begun development of the product range and will incorporate the four key graphic elements which include Core, Classic, Teams and Mascot.

Hy-Pro will participate at the Distoy International toy show for distributors this coming week in London to exclusively showcase the FIFA range for the first time.

Atul Shah, managing director of Hy-Pro, commented: “FIFA 2014 is a great licence to add to our portfolio in the category of footballs and accessories. FIFA is a global brand and gives us exposure on an international level and from the feedback we are getting from retailers the 2014 World Cup in Brazil will be a massive event.”

Visit Hy-Pro at Distoy, Room 165 at Crowne Plaza Buckingham Gate, to see the full product range.

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