i2i Event Group has appointed Wild Card to handle its PR activity for Spring Fair and Autumn Fair 2016.
The team at Wild Card has been brought on board to build awareness of the UK’s biggest gift and home trade events, Spring Fair and Autumn Fair.
Wild Card will promote the 14 different sectors of the fairs, from fashion and toys to gifts and housewares, and will explore profile opportunities for key exhibitors.
These fairs have helped buyers in the industry find the best and latest products in retail for the last 40 years, with £2.4bn spent as a direct result of last year’s Spring Fair.
Wild Card will be working closely with Spring Fair’s media consultant, Charlotte Cowell, who has worked on the fair for 11 years.