Icon Live brings in miPR

Published on: 24th March 2015

miPR has been appointeded by fashion accessory supplier Icon Live to promote its ranges in 2015.
Jewellery and accessories supplier Icon Live has developed product ranges for children and adults across its portfolio of licences. miPR will be generating creative campaigns to engage with the media and consumers.

This year sees a number of major product launches, including Cinderella and updated Frozen, coinciding with this month’s film release of Cinderella and the animated short, Frozen Fever.

The Minions licensed accessories ranges will be launched in tandem with the Minions film, which will be released in June.


Going Nowhere… it’s the Bank Holiday Blog!

Fanbytes announces new reality-style online show

Thursday 9th April – Latest toy industry reaction to coronavirus outbreak

Fisher-Price report highlights positive effects of play on parents and carers

Exclusive: the latest from the pre-school category

ViacomCBS appoints Simon Leslie

Statement from TIE’s Sanjay Luthra on the power of play

Exclusive – IETP’s Carmel Giblin calls for the toy industry to work together

Operation Pac-Man issues update after first week of efforts

Generation Media announces launch of Generation Academy