miPR has been appointeded by fashion accessory supplier Icon Live to promote its ranges in 2015.
Jewellery and accessories supplier Icon Live has developed product ranges for children and adults across its portfolio of licences. miPR will be generating creative campaigns to engage with the media and consumers.
This year sees a number of major product launches, including Cinderella and updated Frozen, coinciding with this month’s film release of Cinderella and the animated short, Frozen Fever.
The Minions licensed accessories ranges will be launched in tandem with the Minions film, which will be released in June.