Icon Live appoints Warren Traeger as licensing director

Published on: 14th May 2013

Following nearly four years at London 2012 and a period of consultancy projects under Love Licensing, Warren joins the Icon Live team to spearhead a new licensing division focused on building the company’s portfolio of brands and licences for both its concession and wholesale businesses.Warren-photo300

Formerly of Hit Entertainment and Entertainment Rights and as a buyer at Marks & Spencer, Traeger has a wealth of experience across kids, entertainment and lifestyle brands.

Icon Live holds licences for Disney, Hello Kitty Liberty and Mr Men/Little Miss as well as fashion brands Oasis, French Connection and Lipsy. Icon Live operates concessions in over 3,500 stores in the UK and Central Europe. The new licensing division will provide a greater focus on licensed sales in these concessions and through Icon Live’s growing wholesale distribution division.

Traeger commented: “I am delighted and excited to be joining the Icon Live team. The product category is fun and diverse with enormous opportunity for growth and the team is truly dynamic and enthusiastic about what they do. Developing its licensing business is a priority for Icon Live and I look forward to playing a key role in driving this forward.”

Dominic Galvin, CEO, added: “We are delighted to have Warren joining our team. His experience in the licensing sector and range management skills are aligned to our core value of responsibly delivering innovative fashion accessory solutions for leading brands that excite consumers around the world.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.


Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth