Following nearly four years at London 2012 and a period of consultancy projects under Love Licensing, Warren joins the Icon Live team to spearhead a new licensing division focused on building the company’s portfolio of brands and licences for both its concession and wholesale businesses.
Formerly of Hit Entertainment and Entertainment Rights and as a buyer at Marks & Spencer, Traeger has a wealth of experience across kids, entertainment and lifestyle brands.
Icon Live holds licences for Disney, Hello Kitty Liberty and Mr Men/Little Miss as well as fashion brands Oasis, French Connection and Lipsy. Icon Live operates concessions in over 3,500 stores in the UK and Central Europe. The new licensing division will provide a greater focus on licensed sales in these concessions and through Icon Live’s growing wholesale distribution division.
Traeger commented: “I am delighted and excited to be joining the Icon Live team. The product category is fun and diverse with enormous opportunity for growth and the team is truly dynamic and enthusiastic about what they do. Developing its licensing business is a priority for Icon Live and I look forward to playing a key role in driving this forward.”
Dominic Galvin, CEO, added: “We are delighted to have Warren joining our team. His experience in the licensing sector and range management skills are aligned to our core value of responsibly delivering innovative fashion accessory solutions for leading brands that excite consumers around the world.”
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