The move will see the characters and storylines of the popular TV series being available to fans across print and social media, and through direct contact with nurseries and care givers.
Olly the Little White Van made its television debut in 2011 and is now broadcast in more than 50 territories around the world. Series four and five air daily on Milkshake!, complemented by frequent daily showings of series one, two, three and four on Turner’s Cartoonito and Boomerang.
The new marketing strategy will see stories and activity pages featuring each month in key pre-school magazines. A structured social media campaign has been implemented that will see bloggers talking about the brand. Core messages such as helping others will be integral to the campaign. Later in the year engagement will go direct to the fans themselves with a ‘Olly’s Little Helpers’ week being created for nurseries and childminders across the UK.
Henry Becket, creator from Ideas at Work, said: “Olly the Little White Van has already entered the hearts of many children through our TV series, but there are many other ways in which to engage with his adventures. We already have in place a great website and loads of excellent digital content that we intend to use in diverse ways to reach Olly’s key audience of children 3-5 and also their parents, who equally enjoy the quirky storylines.
“With so much in store for 2014, we are delighted to be working with Evolution PR; a team that has all the right tools to implement the plan. Working together, our ultimate goal is for children to enjoy Olly as much as we do. In achieving this we will be able to offer even more support to our existing and potential licence partners.”
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.