The former associate director has been appointed as the new managing director of iGen Insight.
Dean Weller, CEO, commented: “This promotion is in reflection of Maxine’s transformative leadership within the company, accelerating the agency’s offering and standing within the kids, youth and family insight space, both in the UK and internationally.”
iGen also welcomes new Insight executive, Monika Gorasia, who previously held the role of research executive at TNS UK. After successfully completing the agency’s acclaimed graduate scheme, she worked on a variety of projects across the travel and transport industry.
Monika commented: “I’m excited to join iGen and to apply my knowledge and experiences to date in a new and dynamic market to help shape the future of the company.”