Toy Stor-age Points will launch in eight stores across the UK from 29th March – 31st March.
At the Toy Stor-age Points – which have been inspired by the upcoming release of Disney Pixar’s Toy Story 4 – visitors have the opportunity to gift their preloved toys to the UK’s largest children’s charity, Barnardo’s. The charity will then sell on donations in its shops to raise money for its vital services, which help more than 301,000 vulnerable children, young people, parents and carers across the UK.
In addition, customers who donate their unused toys will be given a £10 discount when they spend £70 on any of IKEA’s toy storage solutions.
Chief executive of Barnardo’s, Javed Khan, commented: “We urge families to consider donating unused toys to Barnardo’s through Ikea’s campaign. Not only will other families have the opportunity to enjoy these toys, but your kindness will help to raise money for our front line services supporting hundreds of thousands of vulnerable children, young people, parents and carers across the country.”
Marcos Tejedor, storage sales leader for Ikea UK and Ireland, commented: “We’re thrilled to be partnering with Barnardo’s to launch Toy Stor-age donation points across the UK. Finding the space and suitable storage for your family’s belongings can be overwhelming, especially if your child has copious amounts of toys. By allowing our customers to re-gift their preloved toys in exchange for discount on our storage collections, we’ll ensure families can keep track of their belongings so they don’t go unused again.”