WORLD NEWS

Ikea becomes member at The Toy Association

Published on: 17th September 2020

The Toy Association welcomes Ikea as its newest member, having previously worked alongside the retail giant within the consumer product safety community.

Ikea The Toy Association

Ikea is the latest major retailer to join The Toy Association as a member. It is now among roughly 1,000 manufacturers, distributors, and retailers that make up the organisation’s membership, helping to drive the $27b US domestic toy market and key markets around the globe.

Toy Association staff have worked alongside Ikea for many years on issues and committees within the consumer product safety community; Ikea has been a long-standing member of ICPHSO (the International Consumer Product Health and Safety Organisation); previously served on the ICPHSO board of directors; and has participated in various ASTM consumer product safety committees.

“We are proud to welcome Ikea to The Toy Association family as we continue our work together to ensure the well-being and safety of children around the world,” said Ken Ebeling, executive vice president of strategic development and member services at The Toy Association.

For more than 100 years, Toy Association members have enjoyed a wide range of benefits including programmes, events, services and tools to bring them greater prosperity in the US and overseas.

Throughout the Covid-19 pandemic, the Association advocated for economic relief and funding of government assistance programmes; created an online resource to help businesses and retailers navigate the pandemic; and hosted a series of weekly webinars to guide companies during these turbulent times. The Association continues to make headway on ongoing issues affecting the toy community and is helping toy sellers and buyers forge ahead via Toy Fair Everywhere, the toy community’s only virtual marketplace.

“As an Association that is committed to fostering growth and prosperity for all members, helping retailers, manufacturers, and others in the toy community succeed and grow in a changing global toy market is our number one priority,” added Ken.

 

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