Due to customer complaints regarding its scattered out-of-town stores, Ikea is considering opening up a new store within the BHS site on Oxford Street.
According to reports, BHS has recently been looking into sub-letting sections of its Oxford Street store in London, while retaining the first floor as its own head office.
Ikea’s new outlet would be a small-scale click and collect store.
Ikea’s first order and collection point opened in Norwich this year, with a second due to open in Aberdeen next spring. Before the company opened these stores, Norfolk shoppers had to travel over two hours to reach an Ikea at Lakeside or Milton Keynes.
Discussing the potential London opening, an Ikea spokesperson said: “While we are seriously considering this opportunity, we have nothing to confirm at this point in time while discussions are ongoing.”
Back in June, Gillian Drakeford, Ikea UK country manager, said: “We know that consumers in the UK like to shop across many channels and using multiple devices. Our customers are also telling us that, with 18 stores in the UK, we are often too far away. Order and collection points give us the opportunity to trial new ways of being more accessible to our customers.”