Dolls feature natural proportions and varying skin tones, encouraging inclusion and creative play.

The collection, which celebrated its UK launch last week, was created for 4-16 year olds. Each I’m a Girly doll can have personalised hair colour and length, as well as a changeable wardrobe and accessories.

Founded by Swiss entrepreneur Theresia Le Battistini, the brand is committed to empowering young girls and boys, and inspiring them to express creativity and imagination through the range of dolls and their accessories.

Children can customise their doll’s outfits and hair styles to suit current fashion trends and changing seasons. Every year, spring/summer and autumn/winter collections are released, with over different 150 accessories, giving children the opportunity to style their dolls in hundreds of variations. Recently launched collections include llama outfits, unicorn pyjamas, camouflage jackets, and metallic swimsuits.

The collection also includes a revolutionary high-quality wig system where children can style their dolls with interchangeable wigs that can be braided, trimmed and styled. They are easily replaceable and come in several colours including, blonde, brown, blue, and pink.

I’m a Girly also ensures there is a focus on the environment and aims to conserve natural resources where possible. All packaging is multifunctional and can be transformed into a doll wardrobe or be reused as an accessory.

Theresia Le Battistini, founder of I’m a Girly, said:  “When I had my daughter, I realised that there was not much variety in the doll market or an offering that reflects the latest trends with a contemporary twist. This is when I decided to bring to life my vision of I’m a Girly and bridge the gap between childhood and adolescence, with the aim to empower and inspire children to express their creative and individual ideas and expand their imagination. We’re so excited to have finally launched in the UK and can’t wait to continue to launch with amazing new dolls, clothes and accessories that we have in the pipeline for 2019.”

I’m a Girly Fashion-Dolls are currently available to buy in Harrods and Hamleys and online throughout Europe. They are also available in Switzerland, Berlin, and as of 2019 plan to launch in Paris and New York.