Growth has been driven by new licences, expansion of core brands and opening up new categories.
IMC Toys has confirmed a 24% increase in its final figures for the financial year 2015-16.
Last July the company successfully launched its master toy range for Disney Junior property Miles from Tomorrow, and following on from this, IMC is launching its new Mickey & Minnie master toy range this month.
Another key growth driver for IMC was its feature plush range, Club Petz. The top-selling feature plush brand for 2015 (NPD) includes stand-out successes like Lucy the Dog (No.1 NPD 2015) and Blu Blu the Dolphin (No.5 NPD 2015).
IMC is predicting another strong year for 2016, anticipating growth in the region of 40%. Heavyweight TV campaigns have commenced across the new ranges and products.
Terry Crew commented: “I’m extremely pleased with our growth pattern over the last few years and in particular the success of 2015. We have consistently grown between 20-30% over the last three years which really underpins where we are at as a business. This growth is very much down to the level of innovation and quality of product we have within our portfolio which has been reflected in the sales. We have big plans for the future including the expansion of our best selling Club Petz range, the launch of some new games and more nurturing dolls. To top it all off, we’re partnering with Disney to create a new master toy range on Mickey & Minnie.”