IMC continues to celebrate Cry Babies’ success

Published on: 18th October 2016

IMC has cemented plans for its spring/summer 2017 campaign, confirming TV, print and online support from January to April.

IMC-480The company’s Cry Babies dolls continue to outperform expectations, and are now at a stage where stock is running low.

This is the company’s second doll to launch into the nurturing doll category, following on from the successful launch of BabyWow, the interactive doll which responds to 10 voice commands. BabyWow, like Cry Babies, was a huge hit and continues to report strong sales this autumn/winter.

Kirsten Chambers, IMC’s marketing manager, commented: “We’ve had a fantastic time with Cry Babies this autumn/winter and we’re confident this success will continue over in spring/summer 2017. We’d like to take this opportunity to thank those retailers which have supported the launch of this new toy. We also have some exciting new novelties for our doll range in 2017.”


Toy community reacts with dismay at Argos ‘panic’ Black Friday event

Last call for the bumper January edition of Toy World

Yoto and Disney expand partnership with new content cards

Friday Blog

ICYMI: Is everything OK…it’s the Friday Blog!

Rubies unveils new festive campaign

Character Options announces senior promotions

Baby born celebrates 30th birthday with over 20,000 children

Spielwarenmesse 2022 details precautions for a safe event

Hasbro progresses sustainability goals with Potato Head

Universal ramps up Jurassic World excitement with new short