IMC has cemented plans for its spring/summer 2017 campaign, confirming TV, print and online support from January to April.
The company’s Cry Babies dolls continue to outperform expectations, and are now at a stage where stock is running low.
This is the company’s second doll to launch into the nurturing doll category, following on from the successful launch of BabyWow, the interactive doll which responds to 10 voice commands. BabyWow, like Cry Babies, was a huge hit and continues to report strong sales this autumn/winter.
Kirsten Chambers, IMC’s marketing manager, commented: “We’ve had a fantastic time with Cry Babies this autumn/winter and we’re confident this success will continue over in spring/summer 2017. We’d like to take this opportunity to thank those retailers which have supported the launch of this new toy. We also have some exciting new novelties for our doll range in 2017.”